Digital Digest - December 2024
In a fantastic update from LinkedIn, people watching your video content will now be prompted to follow you when a pop-up 'Follow' button appears after a few seconds of viewing your video. This is great to help build followers and bring people into your world.
There's an update to post sharing too - in addition to being able to report articles to your feed, you will now be prompted to 'Send in a message' too. This is great if you see something of value to a specific person you've been talking to or a group of people you've been working with.
There are some new metrics in town - specifically, you will now be able to see how many people watched past the first three seconds of a video. This means you can test out different hooks to see which one is best at getting people to engage with your content.
You can now see how people are discovering your Reels - is it from reshares, feed views or directly from your profile? This is really useful in helping to determine how well you are reaching new accounts through your Reels being recommended - a sure sign of quality content.
You can now add a CTA button to your Reels (such as Send Message) which will help drive engagement and leads.
Metrics are changing here too. Following in Instagram's footsteps, Facebook's main metric is now Views and no longer impressions or accounts reached. This means there is now one simplified metric across Meta platforms which, for this marketer, makes reporting easier 😉
TikTok
If there's one thing that TikTok does better than all the other platforms (in my humble opinion) it's training and support. TikTok Academy has refreshed and updated courses available. I'm a big fan of their online webinars too. Take a look for yourself here: https://www.tiktokacademy.com/student/catalog
In-platform, buy-now-pay-later functionality is coming to TikTok. No timelines just yet but this is a BIG development. Ecommerce is at the heart of TikTok and if they get this right, it will rival the other big players in the market.
Twitter / X
This is a platform that continues to slide - it's worth less than Truth Social, failed to meet its own Ad revenue goals during the US elections, and has lost almost a million users in Europe. What this means for other platforms is that they are on the up - BlueSky anyone?
If you have questions, or need some support with working out what your social strategy should look like, drop me a message!
